Head of Mobile Advertising
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| Job Type | Permanent Full Time |
| Area | London, UKSouth East, UK |
| Sector | Digital - Digital Marketing |
| Salary | £ Excellent + Benefits |
| Start Date | ASAP |
| Job Ref | 12626 |
| Job Views | 52 |
- Description
- Following a continued period of expansion, our client is looking for an experienced Head of Mobile Advertising to drive paid marketing of their App across the European market. . The ideal candidate will have a demonstrated ability to create and execute effective paid acquisition strategies, launch new marketing programs and optimize for return on investment and cost efficiency. This will involve playing an instrumental role in acquiring new mobile customers while also engaging existing customers on the mobile platforms.
Responsibilities:
- Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of the mobile app.
- Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).
- Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment.
- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
Basic Qualifications
We are looking for candidates with either Digital Marketing experience or strategy consulting experience:
- Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyze, and present data.
- Ability to make things happen quickly with large, less nimble partners and/or teams.
- Superior verbal and written communications skills with extreme attention to detail.
- Bachelor's degree required.
Preferred Qualifications:
- Proven relevant work experience in online paid mobile app marketing, mobile marketing, and/or display and search marketing.
- Proven track record of delivering growth and optimization across key metrics.
- Previous experience managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks and publishers
- Regional or multi-country experience preferred.
- MBA
This role is an excellent opportunity for a senior individual wanting to have a long term impact at a leading global business. Please apply today if interested.
